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Welcome Backstage!


What an amazing feeling this is, to finally launch my passion project… my Fashion Blog!

For months and months, I have been scribbling down my ideas, working with different looks, creating themes and establishing my ‘why’. My ‘why’, is the reason and motivator to create this Blog space.

I’d like to take this opportunity to share a little about myself!

First and foremost, I am a wife and Mama to three very special little people. We are a close little family, that enjoy the simple things in life. I am a lover of School Holidays, and spending as much time as I can with my children, creating memories. We are currently involved in Ballet, Jujitsu, Swimming and Gymnastics!! Yep, super busy Mama/Chauffeur! Our little people are our priority, and always come first, regardless of the busy lives we lead.

I grew up with a very musical and fashion background. As Singers, my sisters and I would be dressed head to toe, in handmade, one-of-a-kind outfits, that were made with love by our Nans. These outfits were little showstoppers (think glistening taffeta and tassels), whilst performing on stage! My Mum and Dad would drive us far and wide throughout Australia, to perform. I feel privileged to have had the Music and Fashion influences, as they have shaped the passions that I possess now, in adulthood.

I am a coffee loving, Gangsta-Rap obsessed chick, with a flair for design and style! Stretch fabrics are my specialty to work with (see my Lookbook for a glimpse of my portfolio), but I am a complete sucker for anything denim (especially ripped jeans), off-the-shoulder tops, BIG sunglasses and boots – it is also a very common occurance for me, to accessorize with a takeaway coffee in one hand, and my son in the other! I launched my own Fashion Label, Areli, in 2013. Initially, my focus was Active Wear, but as my style and lifestyle has evolved, so too has my Label. I now like to think of it as Luxe Sports and Leisure Wear. I love the idea of versatility with my wardrobe. My aim is to create pieces that can be staples in your collection, and can be worn efficiently for many occasions. Value for money right!?!

Backstage with Areli, was born out of an urge to express what I love about Fashion. The idea behind the name ‘Backstage’, stems from the many years experience I have with performing on stage, but also refers to a ‘behind the scenes’ look at Fashion. It is unbelievable, what impact Fashion has on a woman’s confidence. The whole ‘look good feel good’ mantra rings true. This Blog space is designed to empower women to step outside of their style comfort zone. It is also about encouraging women to experiment with different looks, and celebrate their body through Fashion.

In time, I plan to collaborate with other Designers to create and showcase on-trend, chic looks; show how you can replicate celebrity styles; tips on how to upcycle your existing wardrobe and DIY fashion tutorials, just to name a few. I aspire to be a feature Designer, showcasing my styles on the runways of Mercedes Benz Fashion Week Australia and the likes. A little girl with dreams, becomes a woman with vision.

I am super excited to embark on this journey with you! Stay tuned for the next entry! And be sure to let me know if you are interested in collaborating or contributing a feature article!

Don’t forget to subscribe to the Areli mailing list before you go!!!

Ciao for now,

Rikki-Lee xoxo