April 1, 2018

It's that time of year again! EASTER!! For some, they use this time to celebrate religious beliefs, for others, it is a time to celebrate family being together (and consuming copious amounts of chocolate). Whatever Easter means to you, I hope you have had a wonderful time! 

It's an exciting time for my label Areli! The buzz around all upcoming projects gives me goosebumps! The announcement of ARELI SWIM was very well received, with many people (including myself) were saying "Well its about time!". It's actually quite ironic though, when I make myself a new holiday swimsuit, I put next to no thought into it, it kind of just comes together. But when designing the Autumn Sunrise Co...

January 4, 2018

My long lost Blog.. oh how I've missed you! It sure has been a while.... but here we are! 

Happy New Year to all of my loyal VIP'ers! And what a year to be happy! Have you set yourself some resolutions or goals? Perhaps you plan to travel this year,  start a new hobby, spend more time with friends, or learn to cook? Whatever your desires are for 2018, I wish you all the best!!

2017 was a massive year for me, professionally. Lots of challenges, and lots of firsts, which is so refreshing and rewarding! My word at the beginning of 2017 was "opportunity". At the end of 2017, I felt I did that word justice. Opportunities came a knockin', and I answered the freakin door! I also chased...

June 12, 2017

The Areli New Era Squad Collection!!

Oh me oh my! What a rollercoaster ride it has been, to get this new collection finally revealed!!

For those of you that don’t know, I wear all the hats in my business. That means I am, Designer, supplies orderer, fabric cutter, sewer, labeler and printer! You could say it gets a little cray cray! I have been so proud this far, with all of my collections, which thanks to the support from all of YOU, have been quite successful. However, this New Era Squad collection, has got me squealing with excitement!

It all started with a vision, of being in complete control, of what prints I wanted to see, made into garments. I hadn't really dabbled in many...

January 29, 2017

Ok, I wanted to kick start 2017’s Guest Blog post off with a Bang!

When you think of Queen’s Bohemian Rhapsody, what comes to mind? Freddie Mercury rocking out? OR, three babes sitting in a car, lip syncing to the song, with killer moves to boot? Well, this is where it all began for the comedy girl group, SketchSHE!

The trio sky rocketed into the stratosphere with their Sketch show, after several of their video’s that were posted to YouTube, went absolutely viral! All three girls have professional backgrounds in TV Hosting, Producing, Acting and Modelling. They are funny as all hell, shameless and have a wicked sense of humour. Although, what I love about the group’s vibe, is the...

January 15, 2017

Wow! What a year! So many personal highs and lows, and so many professional ones also!

The beginning of 2016, saw the Fruit Tingle craze go wild! Who would’ve thought, that pastel coloured Leggings would be so damn popular? Not me!! But I am so thankful I trusted my sense of style (and gut), and took the plunge! Still, 1 year later, the demand for the Fruit Tingles is high!

Whilst working on the Fruit Tingles, I also was designing Theme Wear and Bikini’s for Fitness athletes to wear on stage for the Season A shows! And what little showstoppers they were, coming away with trophies in hands!

After feeling like I needed to put that collection on hiatus, to focus on other designs, I c...

November 28, 2016

Have you ever sat and wondered, whilst sipping your coffee and watching The Today Show, how a live breakfast show is put together? Have you ever thought about who is behind the camera, ensuring a smooth and seamless broadcast? Have you ever been envious of the sophisticated, tailored outfits that the likes of Sylvia Jeffries and Lisa Wilkinson wear (Umm.. YES!)

If you answered Yes to any of the above, you are going to LOVE my next guest.

Given that Corporate style is a little out of my scope of practice, I ‘outsourced’ and found the perfect inspiration! Someone who is in a very professional position on a national level, but is a Rockstar at heart!

Erin Bouda, is the Senior Produce...

November 13, 2016

Have you ever been told, that you need to clean out your wardrobe and get rid of some of your clothes?

Do you spring clean your closet but end up keeping the majority of its contents?


Some days I feel super strong and tell myself that I am going to go into this task with a ruthless demeanor, but my curiosity about future outfit choices, almost always makes me keep everything!

I have arrived at the conclusion, that this is a GOOD thing! A talent if you will. You see, as we discussed in the article about Denim (see previous Blog posts), fashion trends come and go, but they usually appear again in a re-invented way.

I am going to give FULL credit where credit is due. I love t...

October 30, 2016

I first discovered my next guest, whilst she was doing a ‘What’s hot this Spring’ segment on The Today Show. I was vacuuming my lounge area, and the style tips that were being given, caught my eye, because they were style tips I would give! I immediately stopped what I was doing (Fashion is always a good excuse right!?!) to pay closer attention.

When my guest’s name appeared on the T.V screen, I found her website online and did some research! Aha! I knew she looked familiar! Not only was she a trend setting, Fashion Ambassador for the Salvos, she is also a very Environmentally conscious female, who is a former host of the Television show, Totally Wild! Her philosophy and passion...

October 17, 2016

Let’s talk loyalty!

We all have people, and things in our lives that we consider loyal. Friends, family, pets; but have you ever considered, one of your very loyal possessions, exists in your wardrobe?

It is what I like to call “Wardrobe Royalty”. Something we all have, something we all need, and something that is perfect for almost all occasions. Have you guessed yet?


A timeless staple that can be worn and reworked in so many different ways! I want you to think about what Denim pieces you currently own. I could almost guarantee, that there would be more than one! Why? Because it NEVER goes out of style! One of the best investments!

Throughout the era’s, there have been fash...

October 2, 2016

My first feature guest, on Backstage with Areli, is an amazing woman. She is not only beautiful on the outside, but displays a very happy and positive disposition also, and stands for something that is very prevalent in today’s society .

Welcome to the Blog, Beck Stevens!

Beck wears many hats! She is wife, to NRL Cronulla Sharks legend, Jason Stevens, a Fashion Stylist, a Television Presenter and an avid advocate and ambassador for Australian Ethical Fashion labels.

I found Beck on Instagram, some time ago (@beckjstevens). I enjoyed reading her posts and seeing her #ootd (outfit of the day!) photos.  It didn’t take me very long to see, how passionate she is about the Australian Fa...

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The Fashion Blog

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Alyce Thew, Publicist, Uptown Publicity

 Ealyce.thew@uptownpublicity.com.au | M. 0411577505

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